1)Define segmentation from sources other than your textbook. Then,
analyze why the average company in the Mexican sauce industry should segment the
general market for Mexican sauce to its advantage. Support your analysis with at
least three reasons.
2)You are in charge of managing a campaign that allows your company
to coordinate sales across all brands and channels. What type of information
would you need to avoid the possibility ofcannibalizationamong
brands? What type of information would you need to avoid conflict of interest
among your authorized channels of distribution?
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