During the 2016 presidential election in the United States, many of the candidates fought to win the general elections. During this time of the presidential race, each political party tried to give its best for their candidate to win the majority of the votes. According to the American elections, a candidate must win the electoral votes to be declared as the winners. During the presidential period, the political campaign represented Donald Trump as the candidate came up with a political ad known as Two Americans. The ad focused on advertising the essential contrast that is common in the immigration code.
The people who understand the political ad Two Americans are optimistic about the future of America. In the ad, there are various compelling images and vital phrases that are likely to overwhelm the emotions of many viewers. With the political ad, people were confident that things would be better once Donald Trump takes over the leadership. There is a precise analysis of how the Syrian emigrants arrive in the country in large numbers in the political ad. Also, illegal immigrants in the country have been imprisoned because of getting involved in criminal activities. After the observers look at the political ad, they clearly understand that the ad sways a presidency under Clinton and will proceed to the immigration matters. It led to the escalation of the emigrants. After viewing the ad, many of the viewers are emotional because they are nervous about the country’s security. Also, they are anxious and full of emotions because there is a possibility for unlawful operations that are likely to originate from the banned people.
As the ad continues, the viewer’s mood changes because the author has created an inspirative sound. A message pops showing that Donald Trump America is safe. This means that with his leadership, American people are safe, and they are guaranteed all forms of safety. From the ad, people believe that Donald Trump’s administration will be better than that of Hillary Clinton. Many Americans during this time thought that the leadership of Hillary Clinton would put many in danger. In this part of the ad, there is an adjustment of the pathos claims because the tone proposes a safe future. This is a tone that makes people feel contended and confident because people believe that it will be better when under Donald Trump’s leadership.
In this ad, the author is trying to boost integrity when it comes to immigration, which falls into the ethos claims. In addition, there is the use of dialogue terminologies to cause an influence on the viewers in that they will begin to question Clinton’s ethics. In precise, Donald Trump gave a broadcast where he stated that if Hillary Clinton takes over leadership in the United States, the system will remain rigged against all Americans. Trump further says that the Syrian migrants are arriving in large numbers. The unlawful foreigners who have been sentenced for different crimes are settling in the country; they are gathering social security interests and, at times, skipping the line.
In the ad, it is clear that the idea of electing Clinton as the president will lead to most of the illegitimate foreigners gaining more than they should from the Americans, and they are likely to achieve more than the legal citizens of the country. By pulling such a stunt, the audience will likely see Donald Trump as the leader of their choice because he is much interested in the welfare of many Americans. From the political ad, a picture is showing the border security as well as the security of all American people. Border security is a representation of the migration approaches by Donald Trump. The political ad is in favor of Donald Trump, and the audiences trust him and his leadership. The audiences believe that Donald Trump is an able leader, reliable, and he is a good presidential aspirant. The ethos claim in the ad is supported by the controversial ideas of Hillary Clinton as well as the quality representations of Donald Trump.
The political ad was developed through the use of a rhetoric metaphor for the purpose of showing the playwright’s logic of embracing the leadership of Donald Trump. In the political ad, there is a clear analysis of how migrants are coming into the country in large numbers. The ad shows a picture of how individuals get into a doorway and shows people who are congested in a train. This can be used as a visual metaphor because it is showing an increase in the number of foreigners and refugees seeking assailant in the country. The Navy warship is responsible for guarding the city at the borders. This is important because it shows that when the government is under the leadership of Donald Trump, there will be tight security. The light-dark metaphor is commonly used in the ad as a symbol of good against evil. The tone of the political ad has been set with the picture of Hillary Clinton, who is seen in the dark light, and there is a shadow of Capitol structure behind. The picture had a great effect on the people watching the ad because people thought that through the leadership of Clinton, she would exercise ignorance when it comes to environmental issues. There is a difference in the picture that shows Donald Trump in the ad. The picture shows Donald Trump in a place that has a bright light. In the ad, Donald Trump is portrayed as a person with the potential to secure American families as well as the country. The audiences view Donald Trump as a leader with the ability to lead his people in a better place in the future. The use of the light-dark metaphor plays a role in showing the chances that Clinton has when it comes to becoming the president of the United States. on the other hand, the light-dark metaphor has been used in uplifting the way for Donald Trump because many people strongly believe in him and they state that he has all the potential to become the greatest leader of the country.
In the political ad Two Americans, the author has used two metaphors which are pathos and ethos, for the purpose of creating an influence on the audience’s views. The use of the light-dark metaphor was greatly in favor of Donald Trump. The use of political ads is important because it is commonly done for the purpose of bringing the target group into the discovery of their aspirant. The viewers who have come across the Two Americans ad are said to have believed the message without any doubts that the aspirant might fail them at some point. With the message in the ad, the viewers are likely to believe everything in it and go against Hillary Clinton. In the end, the ad had a great impact on the viewers because most of them were on Donald Trump’s side.
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