Maintaining Steady Body Weight

Portfolio Outline

 

Contents

 

 

 

Project Title:

Maintaining Steady Body Weight through Pulse Consumption among Obese and Overweight people.

Introduction

Maintaining steady body weight is an ideal that many people in society aspire to pursue. However, due to lifestyle changes and dietary changes, many people, especially in Australia, find it difficult to contain normal body weight (Haregu et al., 2020). In this regard, most people across the world would have set imperative goals in reducing their body weight. Keeping physical body weight at constant levels does not only ensure that a person is physically fit, but it also makes an individual less susceptible to certain diseases and illnesses (Haregu et al. 2020). Scholars have identified many conditions that are associated with uncontrolled body weight. Some of the fatal diseases associated with higher body weight may include; type 2 diabetes, stroke, certain cancers, stroke, and coronary heart disease, and high blood pressure. Therefore, maintaining an ideal body weight can help an individual to prevent some of the ailments above.

Furthermore, if an individual has already contracted some of the ailments mentioned above, it is not too late to start living a healthier life. According to the World Health Organization, plant proteins play a significant role in maintaining the ideal body weight. Some of the perfect plant proteins suggested by the World Health Organization and the Ministry of Health in Australia may include pulses, beans, and peas. Therefore, the subsequent section of this portfolio demonstrates the effectiveness of pulse in maintaining ideal body weight.

Problem statement

According to the Australian Bureau of Statistics (ABC) statistics, approximately one million Australian adults have type 2 diabetes (Haregu et al., 2020). The following population constitutes 5.3% of the people aged eighteen years and above. The World Health Organization revealed that most cases do not get reported type diabetes do not get reported as they ought to be. Thus, this means that there could be a higher prevalence of type 2 diabetes in Australia than is reported by various health departments (Haregu et al., 2020).

Secondly, according to the report released by the World Health Organization (WHO) in 2019, Australia is increasingly becoming the leading country with the highest number of obese and overweight people in the World (Haregu et al., 2020). According to the report, 61% of Australian people are fat by an estimated mean of 16.5 kilograms (Haregu et al. 2020). Surprisingly, the organization revealed that most people in this category expressed no intention to adopt physical exercise and a healthy lifestyle. More alarmingly, the report indicated that the rates for obese people were increasing tremendously, with an estimated five hundred tons annually. The Australian Bureau of Statistics has warned that growing obese and overweight people make them susceptible to fatal diseases. The report by the Australian Bureau of Statistics identified that numerous factors contribute to gaining excessive body weight. Some of these factors may include genetics, lifestyle factors, diet, sleep, stress, and the nature of one’s job. However, the study, which incorporated the Department of Health in Australia in liaison with the World Health Organization, pinpointed that dietary factors significantly contribute to the overweight and obese rates (Haregu et al., 2020). The organization advised that plant protein consumption, as opposed to animal proteins, contributes to maintaining steady body weight (Haregu et al. 2020). Based on the statistics mentioned above, there is a dire need to educate people on the need to maintain steady and ideal body weight through consumption of plant proteins especially pulse.

Target Group:

As aforementioned, approximately one million Australian adults have type two diabetes. The Australian Bureau of Statistics revealed that type 2 diabetes, obese and overweight is higher for men compared to women (71% and 56 % respectively). The Australian Bureau of Statistics identified that men were frequently associated with animal proteins instead of their female counterparts, who were associated with higher consumption of plant proteins.

Figure 1.0 Obese people in Australia. Retrieved from https://www.google.com/search?q=Images+of+overweight+people+in+aUSTRALIA&sxsrf=ALeKk02MCEHYIkO_bCO__X8mf6OIxalhCA:1621557033586&tbm=isch&source=iu&ictx=1&fir=-0_FqX2ET0YNJM%252CmZwBxDvLmr44LM%252C_&vet=1&usg=AI4_-kQS7uMyYGs0sfsPshhX8x0r-Vqiag&sa=X&ved=2ahUKEwiNzODXwtnwAhWExIUKHYFHD8EQ9QF6BAgKEAE#imgrc=TFQLye_1DwmmYM

In addition, according to the statistics revealed by the Australian Bureau of Statistics, the prevalence of getting overweight and obese in children and adolescents rose from 25% in 2005 to 56% in 2020 in Australia (James et al., 2020). The population, as mentioned above is experiencing radical growth and development. Thus increasing their body weight. Nevertheless, the World Health Organization indicated that protein intake is better for children and adolescents’ health and adults (James et al. 2020). Regardless, most people in Australia have developed obesity, type 2 diabetes, and other chronic diseases due to excessive weight gain. With an estimated population growth of 35% in 2030, Australia is likely to be the leading country with the highest number of obese and overweight people in the WorldWorld by 2030 (James et al., 2020). This may imply that there will be more fatalities from chronic diseases such as stroke, blood pressure, type 2 diabetes, certain types of cancer diseases, among many other severe disorders (James et al. 2020). Thus, through the department of health, the government can encourage healthy living through the intake of pulse plant protein, which helps the body maintain an ideal weight.

Benefits of pulse consumption concerning maintaining ideal body weight.

Multiple studies acknowledge that proteins play a pivotal role in the human body (Figueira et al., 2019). Proteins are used in the body for various functions such as growth and development, repair of worn-out tissues, secretion of hormones, growth of hair and nails, among many other functions. Scholars agree that proteins are constituted of twenty different amino acids (Figueira et al., 2019). The human body can synthesize eleven types of amino acids. On the other hand, the nine amino acids are obtained from the diets (Figueira et al., 2019). The amino acids obtained from the diet are best referred to as essential amino acids. An effective diet should constitute proteins that have all the nine essential amino acids. Studies have revealed that pulse, hemp, soy, and buckwheat have nine amino acids (Figueira et al., 2019). However, the proportion of the nine essential amino acids is highest in pulse compared to other plant proteins.

Figure2.0 Photograph of pulse retrieved from https://www.futurefoodsystems.com.au/prebiotic-pulse-based-products-to-suit-western-palates/

 

Furthermore, apart from providing the building blocks for strong tissues and muscles, studies have revealed that pulse plays a significant role in body weight loss. Pulse-based protein content tends to be lower in fat and calories than in animal proteins. Figueira et al. (2019) assert that pulse-based proteins have higher fiber and essential nutrients compared to other forms of proteins (Schneider, 2002). Therefore, consuming pulse-based proteins compared to other protein sources helps an individual reduce the body’s caloric intake, boosting the daily nutrient profile.

Queensland University of Technology (QUT), in conjunction with food scientists from Innovative Brisbane Company in Australia, carried out extensive research in establishing the benefits of pulse in the human body concerning the body mass index (Figueira et al., 2019). The researchers identified that pulse constitutes the lowallergen and nutritious food substances consumed by people in society irrespective of the prevailing medical condition. In this regard, multiple researchers in the Queensland University of Technology and other researchers from the western part of Europe have extended their interest to pulse value-added products, which are pivotal in maintaining steady and ideal body weight (Figueira et al. 2019) and (Schneider, 2002). Some of these products may include pizza crusts, bread, and protein-rich crisps with low allergen levels and ideal protein content.

Subsequently, Schneider (2002) revealed that pulses are the World’sWorld’s most versatile and sustainable source of protein. Pulses are packed with essential vitamins and fiber, which play an instrumental role in one’s health (Schneider, 2002). In addition, they have a high content of methionine and lysine, which makes them more complementary than other sources of proteins. Studies have revealed that most cereals and other plant proteins are devoid of amino as mentioned above acids (Schneider, 2002).

Consumer Theory

Consumer theory is the study of how people in a society are willing to spend their income on consuming goods or services of their individual preference. Therefore, through the consumer theory, people can choose the products that they may need to acquire or consume based on various factors such as the level of their income, the quality of the product, and the company’s brand. Therefore, in this regard, through creating awareness of the benefits of maintaining an ideal body weight through campaigns and awareness forums, the population in Australia can be subjected to understand the primary benefits of perfect body weights. As a result, through effective awareness platforms, the population will decide to spend their income on products that are likely to enhance their health in immense ways. Thus, it is apparent that people will spend on and consume plant-based proteins with adequate health knowledge as opposed to animal proteins.

Nudging Theory

Nudging theory is a marketing strategy that applies a nudge effect to influence the customers’ behavior and their perception towards a certain brand or product. The aforementioned theory empowers institutions to empower the consumers through reinforcements and suggestions. In this realization, the Healthy- Pulse project plays a critical role in portraying pulse as an alternative protein in maintaining appropriate body weights in a manner that is appealing to the customers. Therefore, this project will influence the customer’s perception and ultimately influence the consumer’s behavior.

Colemans Boat Theory

Coleman’s boat theory demonstrates the micro-macro associations which Coleman terms as “frustration theories of revolution”. The theory assumes that the macro (social condition) culminates in frustrations among some individuals which lead to aggressions (micro/ behavior) that leads to revolution. In this regard, gaining excessive weight (social condition/major) leads to frustrations among some people (micro/ behavior) who can lead to aggression (Consuming plant proteins/Behavior), and ultimately resulting in mass consumption of pulses.

Figure1.0 micro-macro level prepositions.

Media and Advertising plan

Consumer behavior gets influenced by the magnitude, type, and intensity of the product advertisement (Tagliabue, et al. 2019). The primary role of advertising is to influence our esteemed customer’s decisionmaking process and making them feel comfortable at all stages involved in the production, distribution, and consumption stages (Tagliabue, et al. 2019). Therefore, this project uses different marketing channels to reach our consumers conveniently. Some of the media platforms employed by this project comprise television networks, weekly magazines, websites, and dietary radio programs in various stations. The different advertisement platforms enable the pulse project to influence consumer behavior on specific demographics per the stakeholder’s theory. Moreover, individual advertisement channels have a unique effect based on the characteristics of different stakeholders. In this regard, the customers will be given a 25% discount on every five kilograms of pulse bought from the pulse- stores and retail and wholesale warehouses. This move will help the project to eliminate the middlemen who always strive to exploit important stakeholders such as the retailers and the consumers.

Stakeholders Theory.

The stakeholder’s theory focuses on optimizing the relationship between different stakeholders by enhancing the efficiencies in the entire organization or project (Tagliabue, et al. 2019). In this regard, the Healthy-Pulse project holds with the highest esteem of the different stakeholders in this project. Notably, the project keeps the stakeholder’s needs first before the implementation of this project. The main stakeholders may include the customers, producers, employees, and distributors. Bearing this in mind, the project emphasizes the organization’s code of ethics that stipulates the role and the function of all stakeholders as outlined in the table below.

 

 

Enabling Stakeholders

Stakeholder	Role
AST	AST is the second leading stakeholder after the Healthy-Pulse. The department is focused on identifying and communicating the dietary and nutritional needs of consuming pulse.
UFT	This is the department that plays a significant role in technology and advertising the project. The department runs campaign teams and provides other departments with relevant feedback.
ANT	ANT is a medical department that seeks to encourage Australian residents to take plant protein as opposed to animal proteins.

Preventive Stakeholders

Stakeholder	Role
Customers	These are the consumers of the Healthy-Pulse product. They make the project successful by making referrals and providing the AST and ANT with the necessary customer feedback.
Market forces	Many competitors are selling substitutes to plant proteins. The company must devise ways to ensure appropriate strategies are implemented to seize and maintain a stable market niche.

 

 

Project Outcomes:

1. Studies have revealed that consuming plant-based proteins has helped many people in society maintain ideal body weights. As aforesaid, pulse-based proteins have a high content in protein value, vitamins, and amino acids. As discussed in the subsequent paragraph, people who have actively participated in taking pulse-based protein are likely to encounter the following benefits.
2. Reduced body weight; obese and overweight people have high-calorie values compared to people with normal body weight. A high intake of calories leads to overweight and obesity. Thus, lower consumption of calories through plant-based proteins, especially through pulse consumption, ensures that people attain the ideal weight.
3. Consumption of pulse-based proteins will reduce the risks of contracting severe chronic diseases. Some of the chronic and heart diseases are associated with excessive weight gain. Some of the diseases such as certain types of cancer, type 2 diabetes, stroke, heart failure, blood pressure, among many others, are attributed to uncontrolled body weight and higher cholesterol levels. Thus, encouraging people to consume pulse will minimize the fatalities associated with excessive weight gain among the population in Australia.
4. Additionally, the consumption of pulse-based proteins produces strong prebiotic, which can stimulate prebiotic growth. Scholars have substantiated the claim as mentioned above through clinical trials and laboratory-based experiments concerning elderly care. Consuming foods with much prebiotic ensures that there is much microflora in the gut that aids in fighting numerous diseases in the body.

Conclusion

In conclusion, maintaining steady body weight is an ideal that many people in society aspire to pursue. However, due to lifestyle changes and dietary changes, many people, especially in Australia, find it difficult to contain normal body weight. According to the Australian Bureau of Statistics (ABC) statistics, approximately one million Australian adults have type 2 diabetes. Australia is increasingly becoming the leading country with the highest number of obese and overweight people in the WorldWorld. According to the report, 61% of Australian people are overweight by an estimated mean of 16.5 kilograms (Zhang et al. 2020). With an estimated population growth of 35% in 2030, Australia is likely to be the leading country with the highest number of obese and overweight people in the WorldWorld by 2030 (Zhang et al., 2020). This may imply that there will be more fatalities from chronic diseases such as stroke, blood pressure, type 2 diabetes, certain types of cancer diseases, among many other severe diseases.

Zhang et al. (2020) revealed that pulse is the World’sWorlds most versatile and sustainable source of protein which plays a significant role in maintaining ideal body weight. Pulses are packed with essential vitamins and fiber, which play an instrumental role in one’s health. Studies have revealed that pulse, hemp, soy, and buckwheat have nine amino acids. Nonetheless, the proportion of the nine essential amino acids is highest in pulse compared to other plant proteins. Queensland University of Technology (QUT), in conjunction with food scientists from Innovative Brisbane Company in Australia, identified that pulse constitutes of the low allergen and nutritious food substances that can be consumed by people in the society irrespective of the prevailing medical condition (Zhang et al. 2020). Studies have revealed that pulses are the World’sWorld’s most versatile and sustainable sources of protein (Zhang et al. 2020). Pulses are packed with essential vitamins and fiber, which play an instrumental role in one’s health. People who have actively participated in taking pulse-based protein are likely to encounter multiple benefits. For instance, obese and overweight people have high-calorie values compared to people with normal body weight. A high intake of calories leads to overweight and obesity. Thus, lower consumption of calories through plant-based proteins, especially through pulse consumption, ensures that people attain the ideal weight. Secondly, consumption of pulse-based proteins will reduce the risks of contracting severe chronic diseases such as certain types of cancer, type 2 diabetes, stroke, heart failure, blood pressure, among many others, which are attributed to uncontrolled body weight and higher cholesterol levels. Lastly, the consumption of pulse-based proteins produces strong prebiotic, which can stimulate prebiotic growth. Consuming foods with much prebiotic ensures that there is much microflora in the gut that aids in fighting numerous diseases in the body.

References

Figueira, N., Curtain, F., Beck, E., & Grafenauer, S. (2019). Consumer understanding and culinary use of legumes in Australia.Nutrients,11(7), 1575.

Haregu, T. N., Nanayakkara, S., Carrington, M., & Kaye, D. (2020). Prevalence and correlates of normal body mass index central obesity among people with cardiovascular diseases in Australia.Public Health,183, 126-131.

James, A., Mendolia, S., & Paloyo, A. R. (2020). Intergenerational Transmission of Body Mass and Obesity Status in Australia.Economic Record,96(312), 1-18.

Schneider, A. V. (2002). Overview of the market and consumption of pulses in Europe. British Journal of Nutrition,88(S3), 243-250.

Tagliabue, M., Squatrito, V., & Presti, G. (2019). Models of cognition and their applications in behavioral economics: A conceptual framework for nudging derived from behavior analysis and relational frame theory.Frontiers in psychology,10, 2418.

Zhang, L., Shang, X., Sreedharan, S., Yan, X., Liu, J., Keel, S., … & He, M. (2020). Predicting the development of type 2 diabetes in a large Australian cohort using machine-learning techniques: a longitudinal survey study. JMIR medical informatics,8(7), e16850.

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