Paper presented at “Global Conference 2014: The Post-2015 Development Agenda”
Budi Luhur University Jakarta, 24-26 March 2014 Indonesian Values and Knowledge Sharing Behavior: An Extended Model of the Theory of Planned Behavior Sabrina O. Sihombing Business School Universitas Pelita Harapan, Indonesia [email protected] Abstract Sharing behavior is a central theme in many religion teaching. Sharing involves many things. We may share our thoughts, information, and knowledge with others. Sharing is a part of our daily life. One important aspect direct people behavior is values. Values are what people believe that doing something is good or bad. Religion, democracy and harmony are main Indonesian values. This study examines the relationship between Indonesian values and knowledge sharing by applying the theory of planned behavior (TPB). Cross-sectional data was collected from 746 students in five cities in Indonesia: Jakarta, Tangerang, Bandung, Semarang and Surabaya. Structural equation modeling (SEM) was applied to analyze the data. Results indicate that only one out of three Indonesian main values (that is, harmony) influence people attitude toward sharing knowledge. Furthermore, the result of this study confirms the theoretical relations between the TPB variables. The paper provides an analysis of the data, a discussion of the findings and the directions for future research. Keywords: Indonesian values, knowledge sharing, theory of planned behavior
1. Introduction
There are many ways to share our knowledge. For examples, sharing knowledge can be conducted by communicating with others, meeting, giving workshop, group discussion, telling stories, blogging and many other ways (Mitchell 2005; Tsui et al. 2006). Knowledge sharing, in fact, is a part of our everyday life.
Internet is a source of acquiring and sharing knowledge (Haapalainen and Mäkiranta 2013). Many people
share their experience, thought and knowledge through internet such as posting, blogging, and interactions in social media (Panahi et al. 2012). Internet is also as one important thing for much young generation nowadays. The study of Indonesian values in relating with knowledge sharing behavior among
youth has not flourished. Moreover, as far as researcher knowledge, that there has been limited empirical research into it. Therefore, this study aims to fill that gap by adding Indonesian values into the theory of planned behavior to predict knowledge sharing behavior among Indonesian youth in the internet. Thus, the remaining of this paper is therefore organized as follows. First, the following section describes the literature review on knowledge sharing, the theory of planned behavior, and Indonesian values. The research hypotheses are also included in this section. Second, a description of the research method is provided. Next, the findings of the research are provided and followed by conclusions, limitations and suggestions for future research. 2. Literature Review 2.1 Knowledge sharing and the theory of planned behavior Knowledge sharing is defined as a behavior that involves the exchange of information or assistance to others (Bock et al. 2010). Bock et al (2010) also pointed out a main characteristic of knowledge sharing, that is, a voluntary process of transferring or disseminating knowledge from one individual to another individual
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