Week 7 Homework Assignment 1 Week 7 Homework Assignment DeVry University Tourism Management –
Week 7 Homework Assignment 2 Week 7 Homework Assignment Chapter 18: Case Problems Case Problem: You are the research director of the Colorado Tourism Office and plan to
conduct a study of tourists visiting the state to create a profile of the Colorado visitor to help guide advertising and promotion decisions. What questions will you ask in the study? What demographic data will you collect? How will you sample visitors to ensure you have a representative sample? How will you tabulate the results? How will you present your findings? The questions that could be addressed in the study would be related to the key tourism of Colorado. We will first ask the people about their home. For example: whether he or she is domestic tourist or international tourist, if domestic, then from which state and if international, then from which country. We will also collect data about their age, sex, purpose of visit, whether accompanied by family or friends or business associates. To enrich the depictive value of the sample, it will be my endeavor to collect data from all the entry points that are, airport, railways and bus stations. Data can also be collected from the gas stations located at the entrance to the city in order to cover people travelling in their own vehicles. Further, data will also be collected from different categories of hotels, motels, camping sites and guest houses. All the above mentioned factors would be considered and tabulated in a table with a proper format. These arrangements will be shown to the people and hence conclusions will be drawn. All parameters will be seen and kept in mind to be able to make a plan to enhance the tourism industry of Colorado. Prime motive would be changing the area according to the needs of tourists.
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