Need 1000 words
From Chapter 3, page 89, WEB-BASED CASE. Read the following case and answer all questions.
BBC DIGITAL MEDIA INITIATIVE REVISITED
The National Audit Office (NAO) scrutinizes public spending in the United Kingdom. Its memoran-
dum on the BBC’s DMI project reported on several key findings. First, the in-house team was
severely challenged by the fact that the project was already 18 months behind schedule when they
began work on the project. Second, the technology team issued releases throughout the project
that did not meet end-user expectations and eroded confidence in the project. Third, the BBC
focused more on the technological development rather than on encouraging organization-wide
changes in workflow that would encourage adoption. Finally, the NAO concluded, the DMI lacked
governance arrangements for the scale, risk, and complexity of the project.
Do research online to identify the capabilities of digital asset management software. What are
the top rated digital asset management software products? Who uses this software?
Given the NAO’s findings and what you discover about available off-the-shelf products, would
it have been wiser for the BBC to adopt a collection of these existing products? What actions
would be necessary to gain the cooperation of the business units to incorporate this collection of
products into their work processes?
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